Hire a Fractional CMO – Turn Startup Chaos Into Clear Marketing & Product Strategy
Bring clarity to your marketing and product strategy without the full-time cost
Distill complex ideas, align messaging with product strategy, and execute marketing strategies that drive growth for B2B startups and scaleups at a fraction of the cost of hiring a full-time CMO.
As Your Strategic Marketing Partner, I Help Visionary Founders and CEOs Create Clarity From Chaos
Are you a founder or CEO with a head full of ideas, but struggling to connect the dots? I help startups like yours distill that complexity into a laser-focused, product-aligned marketing strategy with consistent messaging from first touch to customer acquisition.
As a Fractional CMO, I go beyond traditional marketing execution. My passion is working closely with founders and CEOs to extract the core essence of their vision, however complex, and translate it into a compelling, unified narrative across all touchpoints.
As Your Fractional CMO, I Specialize In:
Synthesizing: Unscrambling disparate ideas into a coherent, strategic framework.
Structuring: Building a clear, actionable roadmap for marketing execution.
Messaging: Crafting targeted, consistent messaging that resonates with your ideal customer.
Alignment: Ensuring your brand message is consistent across all channels, including product UX.
AI-Powered Growth: Leveraging cutting-edge AI tools with expert guidance to maximize marketing effectiveness and efficiency.
How I Clear Out the Chaos to Drive Growth and Adoption
Brand Positioning & Messaging
I'll help you define your unique value proposition and craft compelling messaging that resonates with your target audience.
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Define a powerful brand identity that differentiates you
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Clarify your unique value proposition (UVP) for maximum impact
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Transform complex ideas into simple, compelling marketing
Outcome: A strong, memorable brand that cuts through the noise and attracts the right customers.
Product Marketing & UX
I'll work with your product team to ensure that your messaging is integrated into the user experience, creating a seamless and compelling customer journey.
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Analyze user journey to create consistent and seamless user experience
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Collaborate with UX team to implement user-oriented design
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Develop strategy for ongoing product optimization
Outcome: A product experience that reinforces your brand message and drives user engagement.
Strategic Marketing Planning
From initial concept to execution, I'll work with you to develop a comprehensive marketing strategy that aligns with your business goals.
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Identify your ideal customer profile (ICP) & market fit
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Develop a winning GTM strategy tailored to your startup’s stage
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Execute a proven demand generation & customer acquisition plan
Outcome: A strong, memorable brand that cuts through the noise and attracts the right customers.
AI, Automation & Analytics
I bring expert guidance to leverage the full potential of AI and marketing automation and analytics tools for your marketing
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Implement AI, CRM, marketing automation & lead nurturing systems
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Analyze key performance metrics for continuous optimization
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Ensure data-driven decision-making for long-term success
Outcome: Significant improvements in marketing ROI, efficiency, and overall business growth.
Demand Generation
I'll implement data-driven strategies to drive customer acquisition, increase conversion rates, and accelerate growth.
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Leverage SEO, PPC, and content marketing for consistent lead flow
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Optimize sales funnels to increase conversions & retention
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Drive recurring revenue growth with a data-driven marketing strategy
Outcome: A strong, memorable brand that cuts through the noise and attracts the right customers.
Marketing Team Leadership
I'll build, manage, and mentor your marketing team, ensuring they have the skills and resources they need to succeed.
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Create a confident, results-oriented team culture
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Implement processes for efficient workflow and communication
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Provide ongoing mentoring and development.
Outcome: A high-performing marketing team that executes efficiently and effectively.
Let’s Start Clearing Out the Chaos and Turn Your Vision Into Market Growth
Why Hire StartupCMO as a Fractional CMO For Your Startup or Scaleup?
Growing a B2B or SaaS startup requires expert marketing leadership but hiring a full-time CMO is expensive and risky.
Most startups struggle with:
Muddled marketing that burns marketing cash.
Lack of a structured, scalable growth plan.
No alignment between marketing & sales.
No alignment between marketing & product.
Limited resources and relevant experience.
A Fractional CMO solves this:
Strategic leadership & data-driven execution.
Scalable strategies tailored to your startup.
Sales & marketing alignment to drive business growth.
Marketing & product alignment for high conversion.
Cost-effective marketing leadership.
A Fractional CMO is a part-time Chief Marketing Officer who provides executive-level marketing leadership and execution without the full-time cost – allowing startups to access top-tier marketing expertise without the expense of a full-time executive.
Get Tailored Fractional CMO Services For B2B and SaaS Startups and Scaleups
Flexible Strategic, Messaging, UX, Go-to-Market, Growth and Leadership Packages That Fit Your Needs & Budget
Strategic Guidance
Ongoing strategy support, guidance & mentorship
Personalized one-on-one strategy sessions.
Brand positioning & messaging clarity
Demand generation & analytics insights
Ongoing help with marketing challenges
Timeline: Month-to-month weekly sessions
Investment: Custom monthly price
Messaging Clarity
Ground-up messaging & positioning
Clear value proposition & brand differentiation
Resonant core offer & targeted offer breakdown
Full messaging framework across all channels
Competitive positioning & ICP alignment
Product UX Optimization
Frictionless product experience at every step
Full user journey optimization
Clear, engaging front end experience design
Clear product-marketing alignment
Onboarding optimization for high retention
CMO On-Demand
As-needed, executive-level marketing leadership
High-impact strategy & execution planning
Demand generation & revenue growth planning
Brand positioning & messaging refinement
Sales funnel optimization & automation
Timeline: Month-to-month weekly sessions
Investment: Custom monthly price
Go-To-Market
Tailored launch strategies for entering the market
Ideal customer profile (ICP) & segmentation
GTM messaging & positioning framework
Demand generation & lead conversion planning
Investor-ready marketing strategy
Growth Accelerator
Full-scale marketing strategy & execution oversight
Comprehensive go-to-market (GTM) planning
Customer acquisition & retention frameworks
Ongoing performance optimization
Executive-level marketing leadership
Challenge
Marketing Without a Clear Strategy Costs You Time and Money
Startups, scaling businesses, and companies in transition often struggle to:
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Establish a unique brand position in a crowded market
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Generate demand and convert leads consistently
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Optimize marketing spend and drive measurable ROI
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Build a scalable marketing engine that grows with them
Solution
A Fractional CMO Who Delivers Proven Growth Strategies
A Fractional CMO offers flexible, executive-level leadership that delivers:
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Clear, compelling messaging that attracts your ideal customers
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Scalable demand generation strategies that drive consistent growth
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Cost-effective marketing leadership without the full-time commitment
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Investor-ready positioning to increase funding success
Frequently Asked Questions
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Why should a startup hire a Fractional CMO?Startups need rapid brand positioning, demand generation, and scalable marketing systems to grow efficiently. A Fractional CMO helps drive measurable results without the overhead of a full-time hire.
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When should a startup hire a Fractional CMO?The best time to hire a Fractional CMO depends on your goals and resopurces: Pre-launch: To build brand awareness & acquire early adopters Seed Stage: To drive initial user growth & investor confidence Scaling Stage: To optimize marketing for long-term revenue growth
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What is a Fractional CMO?A Fractional CMO is a part-time Chief Marketing Officer who provides senior-level marketing strategy and execution without the full-time cost. This allows startups to access top-tier marketing expertise without the expense of a full-time executive.
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What’s the difference between a Fractional CMO and a Marketing Consultant?A Fractional CMO provides ongoing strategic leadership and hands-on execution, whereas a marketing consultant typically offers short-term advice without long-term implementation.
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How much does a Fractional CMO cost?The cost of hiring a Fractional CMO depends on the scope and level of engagement. My pricing is flexible, ensuring that you get high-value, cost-effective Fractional CMO services tailored to your startup’s needs.
Wondering if a Fractional CMO is right for your startup?
What Others Have to Say
"Brian deeply analyzed our business, refined our target market and transformed our scattered messaging into a clear, value-driven narrative. The result was better-quality sales, with customers focusing on value rather than just cost. Brian also played a crucial role in the successful sale of the business. His strategic guidance was instrumental to making it all possible and his brand work was the key to the presentation. Working with Brian kept me focused and sane after almost 20 years of highs and lows.
I can’t recommend him highly enough!"
Travis Williams
Founder
Box+Dice
"Working with Brian was a big success. He helped me articulate a new marketing strategy. We worked on a new brand. We made a really, really beautiful new website. And I'm happy to say that now, after all of our work together, I'm launching some new products and looking at my business from a new perspective. I recommend Brian to anyone out there looking to revamp your business or come up with a new strategy."
Steve Willis
Founder
Steve Willis Consulting & Training
"Brian's strengths are his big strategic and creative ideas, holistic perspective and customer-centric thinking, all married to a keen stylistic sense and an unfailing ability to cut to the meat of the matter. He not only built my brand from scratch and laid out an actionable marketing strategy, he also provided invaluable help with creating, pricing and offering my products."
Dave Smith
Founder
Present With Power
"Brian is a true star! He was able to zone in on the most important ideas in my head. It was like I did 80% of the work to express only 20% of the idea, while he did the remaining 20% of the work to add the other 80% of the idea and realize its full potential!"
Fredrik Leyhagen
Founder
Coach Fredrik
"Brian has an intuitive sense of how to connect with customers. He helped us on a number of projects, including our extremely successful X-mas video and our website. He shaped our whole website story and content flow, advised on the structure of the user experience and delivered everything in an extremely short time."
Hynek Bartik
COO & Partner
Crowdberry
"Brian has an automatic sense for the big picture and how the details fit – or don’t fit – within it. He sees clearly through an idea to its core expression and then focuses and executes that expression with creative thought and style."
Stepan Klein
Founder
Effento