Flexible, High-Impact Fractional Marketing Leadership Tailored to Your Budget
Partner with a seasoned Fractional CMO for your B2B startup.
Whether you need strategic guidance, clear messaging, a seamless user experience, a go-to-market plan, or hands-on leadership, my flexible, scalable solutions help you drive growth and maximize ROI.
Investment in Strategic Growth: How Much Does a Fractional CMO Cost?
Why a Fractional CMO is the Smart Choice for B2B SaaS Startups
Hiring a full-time Chief Marketing Officer (CMO) is a major investment – one that many early-stage startups simply aren’t ready for.
The reality is, most B2B SaaS companies don’t need a full-time CMO, but they do need expert marketing leadership to drive demand, optimize growth strategies, and position their brand effectively.
That’s where a Fractional CMO comes in.
With a Fractional CMO, you get executive-level marketing expertise without the heavy financial burden of a full-time hire. Whether you need strategic guidance, help streamlining your user journey and product UX, are refining your go-to-market (GTM) strategy, scaling your demand generation, or optimizing your customer acquisition funnel, a Fractional CMO ensures your marketing efforts are high-impact and results-driven – at a fraction of the cost of a full-time CMO.
Fractional CMO vs. Full-Time CMO: Cost Comparison
See the key differences between hiring a Fractional CMO and a Full-Time CMO or Marketing Director, so you can make an informed decision about what’s best for your business.
Cost Factor | Fractional CMO | Full-Time CMO/Marketing Director |
|---|---|---|
Salary / Fees | $8,000 - $15,000 per month | $15,000 - $25,000+ per month |
Equity | Typically not required | Often 0.5% - 2% equity for startups |
Bonuses & Benefits | None (contractor) | 15-30% bonus, stock options, retirement plan, etc. |
Recruitment Costs | $0 | $30,000 - $50,000+ (recruiter fees, job ads, hiring process) |
Taxes & Benefits | $0 (paid as a contractor) | 20-30% extra (healthcare, payroll tax, retirement, etc.) |
Commitment | Flexible (3-12 months, project-based) | Long-term (often 3+ years) |
Scalability | Can scale up or down as needed | Fixed cost, hard to scale down |
Operational Focus | Strategy, demand generation, positioning, GTM execution | Strategy + Team management + Internal operations |
Best For | Startups needing senior expertise but not a full-time exec | Growth-stage & enterprise companies needing ongoing leadership |
Fractional CMO Packages & Prices
Strategic Guidance
From $2,000 / Month
Best for startups and scaleups that:
Do their own marketing but want expert guidance and support.
Messaging Clarity
From $4,000 / Month
Best for startups and scaleups that:
Want communicate their brand for optimal market position.
Product UX Optimization
From $4,000 / Month
Best for startups and scaleups that:
Want to ensure user uptake and retention.
CMO On-Demand
From $6,000 / Month
Best for startups and scaleups that:
Want regular guidance and support as plus as-needed marketing execution.
Go-To-Market
From $6,000 / Month
Best for startups and scaleups that:
Want to launch a new brand or take a new product to market.