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Brian Fleming, Fractional CMO and founder of StartupCMO,, explaining marketing strategies to a group of startup founders.

B2B Startups: Unscramble Your Vision, Amplify Your Impact With Your Strategic Fractional CMO

Clarify your messaging, optimize your product UX, and scale your startup

Whether you're launching a new product, scaling your marketing, or navigating a rebrand or exit – transform fragmented ideas into a cohesive brand story and drive targeted growth.

Do Your B2B Marketing Right With a Strategic Growth Partner

Startups and scaling businesses need clear strategies and agile marketing leadership that delivers the results they want with the resources they have.

Being able to choose from a range of part-time Fractional CMO services offers you the flexibility and strategic to access to executive-level marketing leadership without the cost and commitment of a full-time CMO.

I specialize in clarifying your messaging, aligning your marketing and product strategies, and creating seamless customer experiences that bring results. Whether you're a startup preparing for launch or seeking investment, a growing company ready to scale, or setting yourself up for a sale, I offer tailored solutions to support your next phase of growth.

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From ongoing strategic guidance to full-scale marketing execution, my services are designed to help you launch successfully, scale efficiently, and prepare for long-term growth or a high-value exit – all on your terms.

Questions about hiring a Fractional CMO? >>

Choose a Fractional CMO Service That Meets Your Needs AND Your Budget

Whether you need to simplify your messaging or optimize your product experience, I offer tailored solutions to help you create clarity and drive growth across every touchpoint

Strategic Guidance

Get clarity on your ideas to build a strategic marketing framework

For startup founders, marketing teams, and business leaders who need expert guidance on their marketing strategy, we'll work together to crystallize your vision, identify key opportunities, and create a clear, actionable framework for growth.

What You Get:

  • One-on-One Strategy Sessions – Personalized mentoring to refine your marketing strategy and execution.

  • Brand Positioning & Messaging – Guidance on establishing a unique, differentiated brand identity that stands out in your industry.

  • Demand Generation & Positioning Expertise – Get insights on how to attract, convert, and retain customers effectively.

  • Marketing Automation & Analytics – Direction on implementing CRM, marketing automation, and lead nurturing systems for streamlined growth.

  • Customized Growth Roadmap – A structured action plan tailored to your startup’s specific needs and growth stage.

Expected Results:

Greater confidence, clear strategic direction, and improved decision-making.

Best for startups and businesses that:
Do their own marketing but want expert guidance and support.

Get Weekly Mentoring

Messaging Clarity

Clarify and unify your brand voice with targeted messaging

For startups struggling to articulate their value or differentiate themselves in crowded markets, I work with founders and CEOs untangle complex ideas and craft messaging that’s clear, compelling, and aligned with their vision.

What You Get:

  • Value Proposition Refinement – Clarify your core offering and ensure it resonates with your target audience.

  • Messaging Framework Development – Build a consistent narrative across all channels—website, pitch decks, sales materials, and more.

  • Customer Persona Alignment – Tailor your messaging to the specific needs and pain points of your ideal customers.

  • Performance Optimization – Continuously analyze and refine marketing efforts to maximize ROI.

  • Competitive Positioning – Competitive Positioning: Differentiate your brand by identifying and amplifying what makes you unique in the market.

Expected Results:

Stronger customer resonance, improved sales enablement, and a unified brand voice.

Best for startups and businesses that:
Want to articulate their unique value to establish market position.

Clarify Your Messaging

Product UX Optimization

Design intuitive user experiences that drive engagement and adoption

For startups struggling to keep users on board, I work with founders and product teams to simplify user journeys, align product strategy with customer needs, and create front-end experiences that are clear and effortless for users.

What You Get:

  • User Journey Mapping – Analyze and optimize the customer’s path through your product to reduce friction and improve adoption.

  • Front-End Experience Design – Collaborate with developers to create intuitive interfaces that make it easy for users to engage with your product.

  • Product Strategy Alignment – Ensure your product features and functionality align with your messaging and deliver on your brand promise.

  • Onboarding Optimization – Simplify the onboarding process to help new users get started quickly and confidently, reducing drop-off rates and increasing engagement.

Expected Results:

Higher user adoption rates, reduced churn, and a seamless customer experience.

Best for startups and businesses that:
Want to create a frictionless user experience from first-touch to oboarding.

Optimize Your UX

CMO-on-Demand

Get flexible, on-demand marketing strategy, leadership and execution

For companies that need high-impact marketing leadership to scale efficiently but are not yet ready for a full-time chief marketing officer, I provide fractional CMO expertise with month-to-month engagement that fits your business needs.

What You Get:

  • Strategic Planning & Execution – Develop and optimize marketing programs that drive growth.

  • Revenue & Demand Generation – Utilize SEO, PPC, and content marketing for consistent lead flow.

  • Brand Positioning & Messaging – Clarify your Unique Value Proposition (UVP) to attract and retain your ideal customers.

  • Sales Funnel Optimization – Improve lead conversions and maximize revenue potential.

  • Marketing Automation & Analytics – Implement CRM and automation tools for streamlined marketing execution.

  • Flexible Engagement – Scale marketing support as your business grows, ensuring maximum efficiency and ROI.

Expected Results:

Expert guidance, faster execution, team empowerment, and higher marketing ROI.

Best for startups and businesses that:
Want regular guidance and support as well as as-needed marketing execution.

Get a CMO On-Demand

Go-to-Market Launch

Go to market with targeted launch strategies for startups

For startups aaunching a new product or service, I create a clear GTM roadmap to ensure your startup enters the market successfully, builds brand awareness, and achieves sustainable customer acquisition.

What You Get:

  • Ideal Customer Profile (ICP) & Market Segmentation Analysis – Identify and target your most valuable customers.

  • GTM Messaging & Positioning Framework – Craft a powerful value proposition that differentiates you.

  • Demand Generation & Revenue Growth – Execute SEO, PPC, and content marketing campaigns for strong initial traction.

  • Lead Conversion Optimization – Develop a system to nurture and convert leads into customers.

  • Investor-Ready Marketing Strategy – Align marketing efforts with funding goals and business milestones.

Expected Results:

Market readiness, customer alignment, channel optimization, and launch success.

Best for startups and businesses that:
Want to launch a new brand or take a new product to market.

Go to Market

Growth Accelerator 

Get executive-level marketing leadership focused on growth

For startups ready to take their marketing to the next level, I deliver a structured, data-driven approach to scaling your business. I serve as your strategic growth leader, overseeing marketing execution and performance.

What You Get:

  • Go-to-Market (GTM) Strategy & Execution – Develop a winning product-market fit strategy and launch roadmap.

  • Ideal Customer Profile (ICP) & Market Fit – Identify and refine your target market segmentation.

  • Customer Acquisition & Retention Frameworks – Implement high-performing lead generation and nurturing strategies.

  • Performance Optimization – Continuously analyze and refine marketing efforts to maximize ROI.

  • Marketing Automation & Analytics – Optimize marketing spend and improve ROI with data-driven insights.

  • Executive-Level Marketing Leadership – Hands-on oversight to align marketing with business goals and investor expectations.

Expected Results:

Scalable systems, user growth, team alignment, and increased retention.

Best for startups and businesses that:
Want to accelerate their growth without committing to a full-time hire.

Accelerate Your Growth

Ready to unlock your vision and drive sustainable growth?

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